Experienced marketing and brand professional with product strategy and line management skills focused on consumer hard-goods.
Managed a global rebrand of SOG Specialty Knives that included a unified brand identity, refreshed web presence, and improved product packaging. Ultimately drove a 100+% increase in revenue in three years through better product placement and increased retailer presence while providing a clear product presentation to consumers.
Researched, planned, and implemented a successful e-commerce platform for SOG with ground-up development that included managing outside vendors which delivered an immediate 60% increase in direct-to-consumer revenue, an improved consumer experience, and supported future growth needs.
Managed a team of internal and external resources to ensure that brand marketing needs were delivered on time and within budget that subsequently drove 350% growth over tenure in marketing roles.
After transitioning to Product Strategy, I recognized an area for improvement and designed and implemented a new gated product development process at SOG that boosted company growth (50% over three years), successfully increased brand perception of a stalled brand, improved time-to-market by several months, increased team alignment and transparency throughout the organization of all new product development status.