Marketing and Product Strategy Expert
I am a marketing and product strategy professional with a passion for building strong brands, launching innovative products, and driving business growth. With expertise in go-to-market planning, product line management, and brand storytelling, I have a track record of delivering impactful results in the consumer hard goods space.
At SOG Specialty Knives and Tools , I led a full-scale global rebrand. This included unifying brand identity, refreshing the web presence, and redesigning product packaging. The result was a 100%+ increase in revenue over three years. We achieved this by improving product placement and expanding retail partnerships, while making the brand easier for consumers to understand and trust.
I also led the development of a new direct-to-consumer e-commerce platform. Starting from the ground up, I managed internal teams and outside vendors. The launch delivered a 60% increase in online revenue and laid the foundation for long-term growth.
As marketing director, I led internal and external teams to deliver brand campaigns on time and on budget. This helped drive a 350% growth in marketing impact during my tenure.
Later, as head of product strategy, I introduced a new gated product development process. It streamlined workflows, improved team alignment, and sped up time-to-market by several months. Over three years, this process contributed to a 50% growth in company revenue and helped revitalize brand perception.
I’ve also worked as a consultant with a digital agency supporting a global tech and media company. There, I developed outreach and agency communication plans to help drive growth and increase efficiency.
In another role at a leading provider of military-grade protective eyewear, I created a plan to update their e-commerce platform. It reduced ongoing costs by 50% and paid for itself in under 18 months. The update also delivered a better user experience and boosted direct-to-consumer sales.
Most recently, at iKamper USA, I was brought in to establish a clear product development process. This improved go-to-market timing and communication with our overseas headquarters. I also collaborated with sales and marketing teams to develop detailed user personas. These personas helped the team align product features to specific user needs and sharpen messaging across the board.
Let’s build something great together.